Our customers in Deptford, NJ were seeking a finish to their just build fireplace. I encountered this project with only concrete board surrounding the new fireplace. The customers were deciding on what finish to use to complete the look. Once they estimated the traditional stone and stone veneer options, they were pleasantly surprised to find our process. We were able to use the background concrete board without having to remove it. We used it hang our scratch coat of mortar directly onto it and after one day curing, we applied our specialty vertical cement. During the application our artist etched out a custom pattern and even added in a solid border to give it a personal look. It was their desire to have something unique as well as affordable to complete their new room addition. Once carved, three colors were applied to permanently stain the cement and created an exceptional home improvement.